Iceland Sale

  •  SALE on, save up to 63%
  •  Average Discount 26%
  •  Average Price (RRP) £3

When is the biggest Iceland sale?

So far this year the best sale for Iceland has been the New year sale in January with 346 items reduced and an average discount of 1.9%


Top 20 Iceland sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
05/01/2025January3461.9%
06/01/2025January3461.9%
07/01/2025January3451.9%
08/01/2025January3451.9%
30/09/2024September3531.8%
02/10/2024October3551.8%
28/09/2024September3521.8%
29/09/2024September3521.8%
27/09/2024September3511.8%
03/10/2024October3541.8%
25/09/2024September3501.8%
26/09/2024September3491.8%
04/10/2024October3491.8%
05/10/2024October3491.8%
06/10/2024October3491.8%
07/10/2024October3491.8%
01/10/2024October3461.8%
08/11/2024November3241.8%
15/11/2024November3391.7%
16/11/2024November3361.7%

When is the next sale?

We are predicting the next Iceland sale to be the Autumn sale in September. 176 days to go!


When are most items on sale?

 
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25

Use the graph to see the best time of the year for discounts at Iceland


How have Iceland average prices varied over the last four years?

MonthAverage Price
2025202420232022
Jan£2.84£2.85£2.72£509.95
Feb£2.82£2.84£2.81£505.24
Mar£2.84£2.80£2.82£505.62
Apr£2.84£2.80£2.88£560.16
May---£2.81£2.87£290.15
Jun---£2.80£2.89£2.55
Jul---£2.80£2.87£2.54
Aug---£2.81£2.85£2.54
Sep---£2.79£2.91£2.56
Oct---£2.79£2.94£2.59
Nov---£2.84£3.01£2.74
Dec---£2.91£2.99£2.78
Key: Lowest month Highest month

We monitor Iceland prices every day and have collated the average prices per month into this table.

Iceland Doorstep White Sliced Bread 800g
Iceland
Iceland Doorstep White Sliced Bread 800g
From
£1.00
Goodfella's Cheese Garlic Bread 237g
Goodfella's
Goodfella's Cheese Garlic Bread 237g
From
£2.90
Fox's Favourites Melts Viennese Milk Chocolate 120g
Fox's
Fox's Favourites Melts Viennese Milk Chocolate 120g
From
£1.00
sNAckinG ESSENTIALS Nut Selection 200g
Snacking Essentials
sNAckinG ESSENTIALS Nut Selection 200g
From
£2.00
Tropicana Pure Tropical Fruit Juice 850ml
Tropicana
Tropicana Pure Tropical Fruit Juice 850ml
From
£3.25
Iceland Sustainably Sourced Fish Pie 300g
Iceland
Iceland Sustainably Sourced Fish Pie 300g
From
£1.00
Paddy Triple Distilled Irish Whiskey 70cl
Paddy Triple
Paddy Triple Distilled Irish Whiskey 70cl
From
£17.75
Iceland Ridiculously Crispy Straight Cut Chips 1.44kg
Iceland
Iceland Ridiculously Crispy Straight Cut Chips 1.44kg
From
£2.75
Birds Eye Steamfresh Mediterranean Vegetable and Tomato Pasta Meal for 1 400g
Birds Eye
Birds Eye Steamfresh Mediterranean Vegetable and Tomato Pasta Meal for 1 400g
From
£3.50
Tropicana Original Orange Fruit Juice with Bits 900ml
Tropicana
Tropicana Original Orange Fruit Juice with Bits 900ml
From
£3.25
Walkers French Fries Variety Multipack Snacks Crisps 20 x 18g
Walkers
Walkers French Fries Variety Multipack Snacks Crisps 20 x 18g
From
£3.50
Warburtons 4 Protein Flatbreads
Warburtons
Warburtons 4 Protein Flatbreads
From
£1.75
Mr Kipling Delicious Chocolate & Fudge Loaf Cake 220g
Mr Kipling
Mr Kipling Delicious Chocolate & Fudge Loaf Cake 220g
From
£1.75
The No Meat Company 2 No Steaks 220g
The No Meat Company
The No Meat Company 2 No Steaks 220g
From
£2.50
Extra Strawberry Flavour Sugarfree Chewing Gum Bottle 46 Pieces
Wrigley's
Extra Strawberry Flavour Sugarfree Chewing Gum Bottle 46 Pieces
From
£2.50
Hartley's Strawberry Jelly 125g
Hartley's
Hartley's Strawberry Jelly 125g
From
£0.60
Nobbly Bobbly Strawberry & Chocolate Nobbly Ice Lolly 4 x 60ml
Nobbly Bobbly
Nobbly Bobbly Strawberry & Chocolate Nobbly Ice Lolly 4 x 60ml
From
£2.50
10 Cheesy Singles 170g
Kerrymaid
10 Cheesy Singles 170g
From
£1.00
Iceland Ridiculously Crispy Salt & Pepper Chips 900g
Iceland
Iceland Ridiculously Crispy Salt & Pepper Chips 900g
From
£2.75
Douwe Egberts Pure Gold Medium Roast Instant Coffee 190g
Douwe Egberts
Douwe Egberts Pure Gold Medium Roast Instant Coffee 190g
From
£7.75
Dairylea Strip Cheese 4 Pack 84g
Dairylea
Dairylea Strip Cheese 4 Pack 84g
From
£1.50
Iceland 4 Chinese Style Pork Rib Steaks 472g
Iceland
Iceland 4 Chinese Style Pork Rib Steaks 472g
From
£4.00
Snacking Essentials Fruit & Nut Mix 210g
Snacking Essentials
Snacking Essentials Fruit & Nut Mix 210g
From
£2.00
Activia Rhubarb Gut Health 4 x 115g (460g)
Activia
Activia Rhubarb Gut Health 4 x 115g (460g)
From
£2.50
McVitie's Chocolate Digestive Mini Biscuits Multipack, 5 x 19g Snack Packs
McVitie's
McVitie's Chocolate Digestive Mini Biscuits Multipack, 5 x 19g Snack Packs
From
£1.25
Iceland Ridiculousy Crispy Hash Brown Rings 960g
Iceland
Iceland Ridiculousy Crispy Hash Brown Rings 960g
From
£2.75
Hellmann's Mayo 100% Plant-based 430 ml
Hellmann's
Hellmann's Mayo 100% Plant-based 430 ml
From
£2.50
McVitie's Toasting Waffles Chocolate Flavour Multipack 8 x 28g, 222g
McVitie's
McVitie's Toasting Waffles Chocolate Flavour Multipack 8 x 28g, 222g
From
£1.75
Ella's Kitchen Organic Strawberries and Apples Baby Food Pouch 4+ Months 120g
Ella's Kitchen
Ella's Kitchen Organic Strawberries and Apples Baby Food Pouch 4+ Months 120g
From
£1.00
Heinz Chicken & Mushroom Tinned Soup 400g
Heinz
Heinz Chicken & Mushroom Tinned Soup 400g
From
£1.70
Soreen Banana Loaf 190g
Soreen
Soreen Banana Loaf 190g
From
£1.50
Chupa Chups Green Apple-Lemon-Orange Strawberry Flavour Soft Candy Belts 90g
Chupa Chups
Chupa Chups Green Apple-Lemon-Orange Strawberry Flavour Soft Candy Belts 90g
From
£1.00
Fanta Zero Raspberry 8 x 330ml
Fanta
Fanta Zero Raspberry 8 x 330ml
From
£3.75
Rustlers The Smoky BBQ Rib with Our Smokey BBQ Sauce 157g
Rustlers
Rustlers The Smoky BBQ Rib with Our Smokey BBQ Sauce 157g
From
£2.50
Birds Eye Garden Peas 375g
Birds Eye
Birds Eye Garden Peas 375g
From
£1.75
Iceland 4 Beef Double Cheese Burgers 454g
Iceland
Iceland 4 Beef Double Cheese Burgers 454g
From
£3.50
Iceland Luxury Coleslaw 330g
Iceland Luxury
Iceland Luxury Coleslaw 330g
From
£2.25
Kenco Decaff Instant Coffee 100g
Kenco
Kenco Decaff Instant Coffee 100g
From
£4.00
Cussons Creations Limited Editions To the Moon and Back Hand Wash 500ml
Cussons Creations
Cussons Creations Limited Editions To the Moon and Back Hand Wash 500ml
From
£1.00
Fab Strawberry Ice Lollies 6x58ml
Nestle
Fab Strawberry Ice Lollies 6x58ml
From
£2.50
Snacking Essentials Walnuts 200g
Snacking Essentials
Snacking Essentials Walnuts 200g
From
£2.50
Onken Cherry Yogurt 450g
Onken
Onken Cherry Yogurt 450g
From
£1.95