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DEALS
Iceland Sale - Newest offers
- SALE on, save up to 63%
- Average Saving £1
- Average Discount 28%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Softy Extra Large Soft Tissues £1.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.25
- Galaxy Smooth Milk Chocolate Block Bar 100g £1.75
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Lynx Aerosol Body Spray Africa XL 200 ml £3.50
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
- Tetley Original 120 Tea Bags 375g £3.60
- Carlsberg Danish Pilsner Lager Beer 18 x 440ml Can £12.50
milk
toilet roll kitchen roll tissues
turkey
chocolate boxes gifts
single chocolate bars bags
mens toiletries
deodorant
washing up dishwasher tablets
breakfast tea
beer
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1234 | 0.5% |
| Cadbury | 126 | 1.4% |
| Heinz | 84 | 0.2% |
| Birds Eye | 65 | 4.6% |
| Walkers | 63 | 0.0% |
| Slimming World | 61 | 0.0% |
| McVitie's | 59 | 2.8% |
| Iceland Luxury | 56 | 0.0% |
| MyProtein | 54 | 0.0% |
| TGI Fridays | 52 | 1.5% |
| Cathedral City | 47 | 0.0% |
| Young's | 45 | 1.8% |
| Warburtons | 40 | 0.0% |
| Home | 39 | 0.0% |
| Müller | 39 | 0.0% |
| Kellogg's | 39 | 3.8% |
| Coca-Cola | 36 | 0.0% |
| The Daily Bakery | 34 | 0.0% |
| Batchelors | 32 | 0.0% |
| McCain | 31 | 0.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the New year sale in January with 346 items reduced and an average discount of 1.9%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 05/01/2025 | January | 346 | 1.9% |
| 06/01/2025 | January | 346 | 1.9% |
| 07/01/2025 | January | 345 | 1.9% |
| 08/01/2025 | January | 345 | 1.9% |
| 30/09/2024 | September | 353 | 1.8% |
| 02/10/2024 | October | 355 | 1.8% |
| 28/09/2024 | September | 352 | 1.8% |
| 29/09/2024 | September | 352 | 1.8% |
| 27/09/2024 | September | 351 | 1.8% |
| 03/10/2024 | October | 354 | 1.8% |
| 25/09/2024 | September | 350 | 1.8% |
| 26/09/2024 | September | 349 | 1.8% |
| 04/10/2024 | October | 349 | 1.8% |
| 05/10/2024 | October | 349 | 1.8% |
| 06/10/2024 | October | 349 | 1.8% |
| 07/10/2024 | October | 349 | 1.8% |
| 01/10/2024 | October | 346 | 1.8% |
| 08/11/2024 | November | 324 | 1.8% |
| 15/11/2024 | November | 339 | 1.7% |
| 16/11/2024 | November | 336 | 1.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 151 days to go!
When are most items on sale?
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.87 | £2.80 | £2.88 | £560.16 |
| May | --- | £2.81 | £2.87 | £290.15 |
| Jun | --- | £2.80 | £2.89 | £2.55 |
| Jul | --- | £2.80 | £2.87 | £2.54 |
| Aug | --- | £2.81 | £2.85 | £2.54 |
| Sep | --- | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
Homepride No Added Sugar Pasta Bake Sauce Tomato & Cheddar Cheese 485gSave 40%
£2.50£1.50
📅 Deal found: Today
Maynards Bassetts Limited Edition Black & White Liquorice Mix 130gSave 63%
£1.35£0.50
📅 Deal found: Over 2 weeks ago
Loyd Grossman Stir-in Pasta Sauces Sundried Tomato & Basil 185gSave 50%
£2.50£1.25
📅 Deal found: Over 2 weeks ago
Rowntree's Randoms Fizzy Cactuz Sweets Sharing Bag 130gSave 50%
£1.50£0.75
📅 Deal found: Over 2 weeks ago
Elfbar 600 Blue Razz Lemonade Disposable Pod 20mg-mlSave 50%
£6.00£3.00
📅 Deal found: Over 2 weeks ago
Elfbar 600 Strawberry Raspberry Cherry Ice Disposable Pod 20mg/mlSave 50%
£6.00£3.00
📅 Deal found: Over 2 weeks ago
Comfort Ultra-Concentrated Fabric Conditioner Ultimate Care Fresh Sky 58 washes (870 ml)Save 50%
£6.00£3.00
📅 Deal found: Today
Young's Gastro Tempura Battered 2 Sea Salt & Malt Vinegar Fish Fillets 270gSave 50%
£4.50£2.25
📅 Deal found: Over 2 weeks ago
Blue Dragon 8 Tempura Prawns With Sweet Chilli Sauce 250gSave 50%
£5.00£2.50
📅 Deal found: Over 2 weeks ago
Sides Spicy Sweet Chilli Chicken Wings with Crispy Fried Onions 425gSave 50%
£4.00£2.00
📅 Deal found: 4 days ago
TGI Fridays 10 (approx.) Chilli Beef Hash Brown Mini Toasties 400gSave 50%
£4.00£2.00
📅 Deal found: Over 2 weeks ago
Persil Wonder Wash Non Bio Liquid Detergent Speed Clean 837 ml (31 washes)Save 50%
£7.00£3.50
📅 Deal found: Over 2 weeks ago
