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DEALS
Iceland Sale
- SALE on, save up to 63%
- Average Saving £1
- Average Discount 29%
- Average Price (RRP) £3
- NDD available
- Multibuys
- Book a delivery
- Daily essentials
Iceland most searched for
- Marvel Original Dried Skimmed Milk 250g £4.00
- Maltesers Milk Chocolate & Honeycomb Gift Box of Chocolates 185g £3.25
- Cadbury White Chocolate Creme Egg, 40g £0.85
- Softy Extra Large Soft Tissues £1.00
- Iceland Luxury The Perfect Turkey Crown 2.2kg £25.00
- Fairy Washing Up Liquid Pomegranate & Grapefruit 320ML £1.00
- Multi Branded LYNX Deodorant Gift Set Africa The O.G. Duo 2 piece £4.00
- Lynx Aerosol Body Spray Africa XL 200 ml £3.50
- Tetley Original 120 Tea Bags 375g £3.60
- Galaxy Smooth Milk Chocolate Block Bar 100g £1.75
milk
chocolate boxes gifts
cadbury easter eggs
toilet roll kitchen roll tissues
turkey
washing up dishwasher tablets
mens toiletries
deodorant
breakfast tea
single chocolate bars bags
Which brands do Iceland stock?
| Top 20 Iceland brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Iceland | 1241 | 0.5% |
| Cadbury | 126 | 1.4% |
| Heinz | 84 | 0.2% |
| Birds Eye | 65 | 4.6% |
| Walkers | 63 | 0.0% |
| Slimming World | 61 | 0.0% |
| McVitie's | 59 | 2.8% |
| Iceland Luxury | 57 | 0.0% |
| MyProtein | 54 | 0.9% |
| TGI Fridays | 52 | 2.4% |
| Cathedral City | 47 | 0.0% |
| Young's | 45 | 1.8% |
| Müller | 40 | 0.0% |
| Warburtons | 40 | 0.0% |
| Home | 39 | 0.0% |
| Kellogg's | 39 | 1.1% |
| Coca-Cola | 36 | 0.0% |
| The Daily Bakery | 34 | 0.0% |
| Batchelors | 32 | 0.0% |
| McCain | 31 | 0.0% |
When is the biggest Iceland sale?
So far this year the best sale for Iceland has been the New year sale in January with 346 items reduced and an average discount of 1.9%
Top 20 Iceland sale dates in 2024 - 2025
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 05/01/2025 | January | 346 | 1.9% |
| 06/01/2025 | January | 346 | 1.9% |
| 07/01/2025 | January | 345 | 1.9% |
| 08/01/2025 | January | 345 | 1.9% |
| 30/09/2024 | September | 353 | 1.8% |
| 02/10/2024 | October | 355 | 1.8% |
| 28/09/2024 | September | 352 | 1.8% |
| 29/09/2024 | September | 352 | 1.8% |
| 27/09/2024 | September | 351 | 1.8% |
| 03/10/2024 | October | 354 | 1.8% |
| 25/09/2024 | September | 350 | 1.8% |
| 26/09/2024 | September | 349 | 1.8% |
| 04/10/2024 | October | 349 | 1.8% |
| 05/10/2024 | October | 349 | 1.8% |
| 06/10/2024 | October | 349 | 1.8% |
| 07/10/2024 | October | 349 | 1.8% |
| 01/10/2024 | October | 346 | 1.8% |
| 08/11/2024 | November | 324 | 1.8% |
| 15/11/2024 | November | 339 | 1.7% |
| 16/11/2024 | November | 336 | 1.7% |
When is the next sale?
We are predicting the next Iceland sale to be the Autumn sale in September. 148 days to go!
When are most items on sale?
May 24
Jun 24
Jul 24
Aug 24
Sep 24
Oct 24
Nov 24
Dec 24
Jan 25
Feb 25
Mar 25
Apr 25
Use the graph to see the best time of the year for discounts at Iceland
How have Iceland average prices varied over the last four years?
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £2.84 | £2.85 | £2.72 | £509.95 |
| Feb | £2.82 | £2.84 | £2.81 | £505.24 |
| Mar | £2.84 | £2.80 | £2.82 | £505.62 |
| Apr | £2.86 | £2.80 | £2.88 | £560.16 |
| May | --- | £2.81 | £2.87 | £290.15 |
| Jun | --- | £2.80 | £2.89 | £2.55 |
| Jul | --- | £2.80 | £2.87 | £2.54 |
| Aug | --- | £2.81 | £2.85 | £2.54 |
| Sep | --- | £2.79 | £2.91 | £2.56 |
| Oct | --- | £2.79 | £2.94 | £2.59 |
| Nov | --- | £2.84 | £3.01 | £2.74 |
| Dec | --- | £2.91 | £2.99 | £2.78 |
| Key: | Lowest month | Highest month |
We monitor Iceland prices every day and have collated the average prices per month into this table.
