Introducing Amazon Fire TV 55-inch Omni QLED series 4K UHD smart TV, Dolby Vision IQ, local dimming, hands free with Alexa

The Amazon Omni Series Fire TV is more than just a smart TV. The 4K QLED display is super sharp and makes everything pop with bright, vivid colours. And then there's HDR technology for realistic colours, shadows, and details. Dolby Vision IQ and HDR10+ Adaptive also make clever use of the built-in light sensor to adapt the contrast and brightness to the light in the room. So, you'll be able to pick out details in the darkest of thrillers. It's easy to use too. You'll find all your favourite streamin... - Manufacturers part number: 53-029301

• Designed to protect your privacy: built with privacy protection and controls, including a switch that electronically disconnects the microphones.
• Connect all your devices: use the 3 HDMI inputs to connect to satellite TV and video game consoles. The HDMI eARC lets you add audio equipment for enhanced sound.
• Hands-free TV with Alexa: with built-in microphones, just ask to turn on the TV and find, launch and control content, so you can put down the remote.
• Watch what you want: stream hundreds of thousands of films and TV programmes. Watch favourites with subscriptions to Netflix, Prime Video, Disney+ and more.
• Fire TV Ambient Experience: turns your TV screen into a canvas for displaying artwork, personal photos, helpful Alexa widgets and more.
• Bolder contrast: experience deeper darks and brighter whites with full-array local dimming in 64 individual zones to enhance contrast.
• Picture-perfect brightness: Fire TV automatically optimises the brightness of films and TV programmes through a built-in sensor that detects the lighting in any room.
• Advanced HDR: scenes leap off the screen in deep, realistic colour with Dolby Vision IQ and HDR10+ Adaptive. HDR 10 and HLG are also supported.
• Stunning 4K Quantum Dot Display (QLED): makes films, series and live sport pop in brighter, richer and more lifelike colours.