Joico Blonde Life Violet Shampoo 1000ml Haircare

Help maintain bright, healthy tresses in between salon visits with the JOICO Blonde Life Violet Shampoo. This brass-neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy and clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up and excess oils, while depositing violet pigments to keep your colour looking fresh. Monoi And Tamanu oils help to fight frizz and nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour-treat their ... - Manufacturers part number: 32066

• Color-Safe Formula: Protects color-treated hair, helping to maintain vibrant blonde tones without fading.
• Hydrating & Nourishing: Infused with moisturizing ingredients to hydrate, strengthen, and restore health to blonde hair.
• Brightens Blonde Hair: Enhances the natural brightness of blonde hair, leaving it looking fresh and vibrant.
• Neutralizes Brassiness: Violet pigments work to eliminate yellow and brassy tones, keeping blonde, highlighted, or gray hair cool and bright.