
Footasylum was founded in 2005 by David Makin, who had previously co-founded JD Sports alongside John Wardle back in 1981. Drawing on decades of experience in premium sportswear retail, Makin opened the first Footasylum store in Cheshire with a clear vision: a boutique-style destination targeting fashion-conscious 16–25-year-olds who wanted something more curated than the traditional sports retailer. John Wardle, Makin's old JD Sports partner, joined him at Footasylum in 2008 and helped drive expansion across UK high streets.
The company listed on the London Stock Exchange's AIM market in 2017, valued at around £171 million. In 2019, JD Sports acquired Footasylum for £90 million, but the deal was blocked and then unwound by the Competition and Markets Authority following a lengthy regulatory battle. In August 2022, JD Sports sold Footasylum to German private equity firm Aurelius Group for £37.5 million. Under Aurelius ownership the business has gone from strength to strength, reporting its best-ever financial performance in 2024 and expanding its store estate to over 65 UK locations. Footasylum is headquartered in Rochdale, Greater Manchester.
| Top 20 Footasylum brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Nike | 4176 | 16.7% |
| adidas Originals | 1998 | 13.7% |
| Monterrain | 1855 | 16.7% |
| New Balance | 1467 | 10.6% |
| Montirex | 930 | 12.7% |
| Zavetti Canada | 797 | 28.4% |
| Jordan | 781 | 22.7% |
| Dripmade | 769 | 36.9% |
| Under Armour | 640 | 24.4% |
| Puma | 584 | 30.5% |
| Trailberg | 498 | 13.7% |
| Alessandro Zavetti | 487 | 34.6% |
| Closure London | 462 | 53.2% |
| Métissier | 461 | 45.5% |
| Celebre | 450 | 27.9% |
| Forena | 443 | 37.0% |
| The North Face | 426 | 17.2% |
| Nicce | 415 | 43.4% |
| Lorenzo | 386 | 26.2% |
| Converse | 366 | 15.8% |
Footasylum is best known for its exceptional trainer range, stocking an enormous selection from Nike, Adidas, New Balance, Reebok, Converse, Birkenstock, Crocs, UGG, Dr Martens and more. New drops and restocks are updated regularly, making it a go-to for sneaker enthusiasts.
A broad range of streetwear and sportswear for men, including hoodies, tracksuits, joggers, jackets, t-shirts and shorts from brands such as Nike, Adidas, The North Face, Hoodrich and Kings Will Dream.
Women's streetwear, activewear, matching sets, leggings and outerwear from top brands including Nike, Adidas and New Balance.
School trainers, casual footwear and clothing for juniors, infants and nursery age, with all the major brands represented.
Bags, caps, socks, gloves, scarves, water bottles and shoe care products to complete the look.
Footasylum runs a permanent sale section on its website with discounts of up to 70% off, updated regularly throughout the year. The biggest sale events are Black Friday in late November and end-of-season clearances in January and late summer. Signing up to the Footasylum newsletter or downloading the UNLCKD app ensures you get early access to the best deals.
Yes. Footasylum offers a 10% discount for NHS staff, key workers and emergency services personnel. Verify your employment status through GoCertify or Blue Light Card on the Footasylum website to access your unique discount code. The discount applies to full-price items.
Yes. Footasylum offers a 10% student discount on all full-price purchases, both online and in-store. Verify your student status through UNiDAYS online to receive your unique code. In-store, present a valid student ID at the till. The discount cannot be combined with other promotional codes.
Free standard delivery is available on orders over £70. Orders below this threshold carry a delivery charge of £3.99. For regular shoppers, the FA UN-LTD subscription offers unlimited priority delivery for a one-off annual fee of £9.99. Click & Collect to your nearest store is also available free of charge.
Footasylum accepts returns within 28 days of delivery for online orders, provided items are unused and in their original condition with all tags and packaging intact. Returns are free via InPost, Hermes, Asda toyou or Collect+. Items purchased in-store must be returned to a Footasylum store within 14 days.
Footasylum can be contacted via WhatsApp or live chat on their website, available Monday to Sunday, 8am–7pm UK time. Visit footasylum.com/help for the full contact options and FAQs.
| Website: | https://www.footasylum.com |
| Instagram: | https://www.instagram.com/footasylum |
| Twitter/X: | https://www.twitter.com/footasylum |
| Facebook: | https://www.facebook.com/Footasylum |
| YouTube: | https://www.youtube.com/user/footasylum |
| Wikipedia: | https://en.wikipedia.org/wiki/Footasylum |
Last year the best sale for Footasylum was the Start of summer sale in June with 17157 items reduced and an average discount of 24.7%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 12/06/2025 | June | 17157 | 24.7% |
| 13/06/2025 | June | 16953 | 24.6% |
| 14/06/2025 | June | 16665 | 24.4% |
| 15/06/2025 | June | 16608 | 24.4% |
| 16/06/2025 | June | 16587 | 24.4% |
| 17/06/2025 | June | 16280 | 24.1% |
| 25/06/2025 | June | 15803 | 24.7% |
| 26/06/2025 | June | 15763 | 24.6% |
| 18/06/2025 | June | 16098 | 24.0% |
| 27/06/2025 | June | 15374 | 24.3% |
| 22/06/2025 | June | 15634 | 23.9% |
| 02/07/2025 | July | 15069 | 24.7% |
| 28/06/2025 | June | 15329 | 24.2% |
| 23/06/2025 | June | 15481 | 23.7% |
| 03/07/2025 | July | 14999 | 24.4% |
| 29/06/2025 | June | 15072 | 24.1% |
| 24/06/2025 | June | 15415 | 23.5% |
| 04/07/2025 | July | 14805 | 24.2% |
| 30/06/2025 | June | 14878 | 23.9% |
| 05/07/2025 | July | 14686 | 24.1% |
We are predicting the next Footasylum sale to be the Start of summer sale in June. 94 days to go!
Use the graph to see the best time of the year for discounts at Footasylum
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £55.03 | £52.37 | £42.81 | £46.36 |
| Feb | £55.03 | £56.26 | £44.02 | £47.56 |
| Mar | £55.03 | £57.67 | £45.42 | £47.56 |
| Apr | --- | £57.32 | £44.53 | £47.26 |
| May | --- | £58.66 | £50.53 | £47.37 |
| Jun | --- | £54.71 | £53.42 | £44.58 |
| Jul | --- | £54.14 | £53.42 | £43.13 |
| Aug | --- | £55.03 | £55.18 | £43.84 |
| Sep | --- | £55.03 | £56.24 | £43.68 |
| Oct | --- | £55.03 | £57.46 | £45.14 |
| Nov | --- | £55.03 | £58.27 | £46.41 |
| Dec | --- | £55.03 | £58.35 | £46.29 |
| Key: | Lowest month | Highest month |
We monitor Footasylum prices every day and have collated the average prices per month into this table.
Products from Footasylum start from just £4 for the Built For Athletes Scottish Flag Patch - Blue - Size ONE SIZE.
The most significant price drop we are tracking right now is on the Forena Womens SLB Contour Long Sleeved Top - Navy - Size XL, which offers a massive 85% off the standard £5 retail price.